Brand Awareness Survey
Help us understand how well our brand is recognized.
Survey Questions
How familiar are you with our [product/service]?
Type: radio (Required)
When did you first hear about our [product/service]?
Type: radio (Required)
Which of the following best describes how you came across our [product/service]?
Type: radio (Required)
Can you name the specific [products/services] offered by our brand?
Type: text (Required)
On a scale of 1–5, how easily can you recognize our [product/service] logo?
Type: scale (Required)
What words or phrases come to mind when you think of our [product/service]?
Type: text (Required)
How often do you encounter our [product/service] in your daily life?
Type: radio (Required)
How would you describe our [product/service] compared to competitors?
Type: radio (Required)
Have you ever recommended our [product/service] to others?
Type: radio (Required)
What channels do you associate with our [product/service]?
Type: radio (Required)
How to Use This Template
- Evaluating the effectiveness of brand marketing campaigns.
- Measuring audience recognition during product launches.
- Gaining insights into competitors’ market presence.
Frequently Asked Questions
What is a Brand Awareness Survey?
A Brand Awareness Survey measures how well your target audience recognizes and recalls your brand compared to competitors.
Why is brand awareness important?
High brand awareness increases trust, drives customer acquisition, and strengthens market positioning.
Who should participate in this survey?
Potential customers, existing customers, and industry professionals who can provide insights on brand recognition.
What metrics does this survey track?
Brand recall, brand recognition, purchase intent, and association with key brand attributes.