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Brand Perception Survey

Help us understand how you perceive our brand.

Survey Questions

1.

How much do you agree or disagree with the statement: "This product/service is trustworthy"?

Type: radio (Required)

Strongly agree
Agree
Neutral
Disagree
Strongly disagree
2.

How would you rate the quality of our product/service?

Type: radio (Required)

Excellent
Good
Average
Poor
3.

What emotions do you feel when thinking about our product/service?

Type: checkbox

Excitement
Trust
Indifference
Other: [Open-ended]
4.

How likely are you to consider our product/service environmentally conscious?

Type: radio (Required)

Extremely likely
Likely
Neutral
Unlikely
Not at all likely
5.

How relevant is our product/service to your needs?

Type: radio (Required)

Extremely relevant
Somewhat relevant
Neutral
Not at all relevant
6.

Compared to our competitors, how innovative do you find our product/service?

Type: radio (Required)

Much more innovative
More innovative
About the same
Less innovative
Not innovative at all
7.

Which of the following values do you associate with our product/service?

Type: checkbox

Integrity
Innovation
Quality
Other: [Open-ended]
8.

What is the first thing you think of when you hear about our product/service?

Type: text (Required)

9.

How likely are you to recommend our product/service to a friend?

Type: radio (Required)

Very likely
Likely
Neutral
Unlikely
Not likely at all
10.

What improvements would you like to see in our product/service?

Type: text (Required)

How to Use This Template

  • Monitoring brand reputation during crises or negative publicity.
  • Tracking the impact of rebranding efforts or marketing campaigns.
  • Understanding customer loyalty and competitive positioning.

Frequently Asked Questions

How does a Brand Perception Survey differ from a Brand Awareness Survey?

While awareness focuses on recognition, perception measures how customers feel about your brand, including trust, quality, and reputation.

Why conduct a Brand Perception Survey?

It helps businesses understand how they are viewed in the market and identify areas for improvement.

What aspects does this survey assess?

It evaluates brand trust, emotional connection, perceived value, and brand personality.

How can businesses use this data?

They can refine marketing messages, improve customer experience, and reposition their brand if needed.