A/B Testing Feedback Survey

Help us improve by comparing different versions. This survey collects feedback on user preferences and experiences with different versions of our product.

About This Template

An A/B Testing Feedback Survey is designed to gather user insights on two variations (A and B) of a product, website, or marketing campaign. This data-driven approach helps businesses identify which version resonates more with users, improving conversion rates and user satisfaction. It’s ideal for optimizing product design, marketing strategies, and user experiences.

Where it is used

  • Website design testing to improve usability and engagement.
  • Marketing campaign optimization for better ROI.
  • Comparing features in product development to meet customer needs.

Frequently Asked Questions

  • What is an A/B Testing Feedback Survey?

    An A/B Testing Feedback Survey collects insights from users who have interacted with different versions of a webpage, ad, or feature to determine which performs better.

  • Who should use an A/B Testing Feedback Survey?

    Marketers, UX designers, and product teams use this survey to evaluate the effectiveness of design changes, messaging, or user flows.

  • How does this survey help improve decision-making?

    By gathering qualitative and quantitative feedback, it helps identify user preferences, leading to data-driven design and marketing optimizations.

  • What types of questions are included in this survey?

    It typically includes rating scales, comparative questions, open-ended responses, and behavior-based inquiries to assess user experience.

1. Which version do you prefer? (For testing two visual or functional options)

2. How would you rate the overall appeal of Version A?

3. How would you rate the overall appeal of Version B?

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4. How easy was it to understand the [message/design/functionality] of Version A?

5. How easy was it to understand the [message/design/functionality] of Version B?

6. Which version are you more likely to engage with (e.g., click, purchase, or recommend)?

7. What did you like most about Version A?

8. What did you like most about Version B?

9. What improvements would you suggest for either version?

10. How confident are you that the version you selected meets your expectations?